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This web site admsails.co.uk states the following, "Sail Loft - Maldon, Essex." We noticed that the webpage stated " Sail repair, winter servicing and valeting." It also said " New covers for yachts, dinghies and power boats. New sails for all dinghy classes and one design. Sailing accessories including boat cushions. New yacht and custom sails. ADM Sails are a sail loft based in Heybridge near Maldon in Essex. We carry out Sailmaking, covers, upholstery and sail repairs." The header had Sail repair as the highest ranking optimized keyword. It is followed by sail loft, Maldon, and Heybridge which isn't as ranked as highly as Sail repair. The next words admsails.co.uk used was Essex. Sailing dinghys was included but will not be understood by search engines.